Spectrum Consulting Group, Inc.
What's Your Legacy?
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Conor Van Dusen

Consultant

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Conor holds experience in consulting, marketing coordination, marketing research, and web design.

As a communications intern in the Strategic Initiatives office of MSU’s Infrastructure Planning and Development (IPF) unit, he has assisted with developing IPF’s new website in a user experience (UX) design and project coordination capacity.

With the MSU National and International Fellowships and Scholarships (NIFS) office, he worked to develop and implement new measures to improve the office’s engagement with targeted students and faculty.

Participating in the Broad Undergraduate Research Fellowship (URF) program, he collaborated with MSU faculty to conduct original marketing research.  His research, exploring a theoretical proposition linking the tangibility of a consumed product’s perceived value with subsequent volume and valence of related word of mouth, was presented in poster format to a series of judges at the 2018 University Undergraduate Research and Arts Forum (UURAF).

Through student groups and programs at MSU, he has volunteered his time to perform pro bono management consulting for Michigan-based non-profit organizations.

Conor is junior level marketing student in the MSU Eli Broad College of Business and a member of the MSU Honors College.  This is his first year working as a consultant for Spectrum Consulting Group.